Nike Announces Its Own Accelerator Program To Drive Digital Sport Innovation

It’s called Nike+ Accelerator, and it’s powered by TechStars. It’s an accelerator program aimed at building more digital sport technology like the NikeFuel, Nike+ FuelBand, and Nike+ running.

The accelerator begins in March of 2013, and will run until June. It’ll take place in Portland Oregon, close to Nike’s World Headquarters. Nike will also be helping the startups along by providing and connecting them with a list of mentors, to include: Stefan Olander, Nike’s Vice President of Digital Sport; David Cohen, founder and CEO of TechStars; Naveen Selvadurai, co-founder of Foursquare; and author, mentor, angel investor and entrepreneur, Tim Ferriss.

Killer combination! Especially with Tim Ferriss in the mix. Tim has been instrumental in catalyzing a huge global movement around self tracking and improved physical and mental performance.

For application information, applicants are encouraged to check out NikeAccelerator.com.

As a runner myself, I’m completely psyched about this. I use Nike+ on average 3 times a week to track runs and improve performance.

This is another example of the awesome movement that’s taking place with big brands, getting involved in startup innovation.

About the author

Ryan Critchett is a combat vet turned entrepreneur, Founder of iMobileRescue Inc, serial brain performance hacker, and meditation junkie.